The hand-woven natural fibre bed caught Daniel Bloore's attention while visiting India in search of a music teacher according to SBS Punjabi.
He apparently made one and sold it to a friend after which he decided to make charpoys for sale.
The flyer reads:
Traditional Indian Daybed: Charpoy
Made from beautiful Maple timber with strong Mortise and Tenon Joints
Strong Manila rope hand-woven bedding
Standard size 2100mm (Long) * 1130 (wide) * 600mm (high) but size can be made to order
100% Australian made to an ancient Indian design (thousands of years old)
Delivery Sydney metropolitan area
"I found it very comfortable. I use a four-inch foam mattress on it and I absolutely love it," he told SBS Punjabi. Bloore further adds that he has been sleeping on his hand-woven double bed for over a year-and-a-half now.
Now, paying $990 (INR 50,126) for a hand-woven charpoy/cot/khatiya that is available online in India for less than $20 (INR 1000) has naturally left many on the Indian Twitter astonished.
However, Bloore backs his premium pricing. He says, "it’s a lot of work to make these beds. The timber and the rope cost almost half of the price and then it takes many hours to make the frame."
As soon as the ad caught the eyes of Indians, it spread like wildfire on the micro-blogging site.
Even the neighbours couldn't help it but share.