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    England have a win-at-all-costs mentality: Broad

    London: Stuart Broad has said he's proud to be a member of an England side that is an "unpleasant" team to play against. England's ruthless streak has been on display during the Ashes, where they are an unbeatable 3-0 up against Australia heading into this week's final Test at The Oval in south London.

    And fast-bowling allrounder Broad, who credits a spell in Australian grade cricket with having made him a more hardened player, believes the entire approach of the England side under coach Andy Flower and captain Alastair Cook has been key to their success.

    "There's one thing for sure about this England team and that's we're tough," Broad, the hero of the 74-run fourth Test win at Chester-le-Street with a match-winning spell of 6 for 50 on the last day, said on Monday.

    "We've come through tricky times and stand up when we need to be counted, which is quite an un-English thing. We want that to continue. There's no doubt the country is proud of this team and what we've achieved because fans like winning teams. We want to win and make them happy."

    "We do have a win at all costs mentality. I think we're quite an unpleasant team to play against at the moment. Teams won't play against us and enjoy the experience. That's what we want."

    "You always have a responsibility to the fans and youngsters because you're role models. You have to play hard but fair, that's how the spirit of the game is defined. We've been accused of all sorts, but those things aren't remembered, it's winning the series that will be remembered."

    England are now one win away from claiming four victories in a home Ashes for the first time and Broad said: "There's a huge hunger in the team and there's no bigger carrot than being the first (England) team to beat Australia 4-0."

    Victory at The Oval would also be a boost to England ahead of the return Ashes in Australia starting in November, where they will be looking for a fourth successive series win over Australia.

    "It's been amazing to have been part of three Ashes series and won three. Matt Prior, Graeme Swann and myself have not been on the losing end of an Ashes series and I'd like that to continue for as long as possible," said Broad, whose father Chris, a former opening batsman, was a key member of England's Ashes-winning side in Australia in 1986/87.

    "We have Twenty20s, ODIs and another series against these boys. We need to keep throwing punches and keep damaging them," added the 27-year-old Broad, England's Twenty20 captain.