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    Sanjeev Kapoor's food channel goes to UAE

    Dubai: 'FOOD FOOD', the Hindi language food channel of celebrity chef Sanjeev Kapoor, has been launched in UAE.

    A joint venture between Astro Overseas and Turmeric Vision & Mogae Consultants, 24x7 Food Lifestyle Channel in Hindi was launched by Middle East's leading telecom operator and TV services provider, Etisalat, as a part of its eLife TV Asian Choice package.

    The channel brings a repertoire of recipes and fun food shows that are interactive with the audiences.

    Commenting on expansion in the Middle East market, Sanjeev Kapoor said, "The Middle East (especially Abu Dhabi and Dubai) have become a must visit destination for tourists worldwide... We are confident that... we will have a prominent presence in the UAE and other parts of the Middle East region."