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    Tag Heuer launches the Racer smartphone at $3700

    New Delhi: Tag Heuer, a Swiss luxury watchmaker known for its sports watches and chronographs, has doffed the silk off its new smartphone - the Tag Heuer Racer.The Racer, an Android-based smartphone, is said to be inspired by GT and Formula 1 racing cars, and has been engineered without compromise. "TAG Heuer RACER achieves an unparalleled torsion and strength to weight ratio. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1," said the company in its press release.It is claimed to have a high speed processor, and a new customisable 3D user interface to fit the individual needs of each owner.The company has not revealed much information about the phone's tech specs. However, those who are willing to pay a hefty amount for a phone won't be too bothered about its specs.The new TAG Heuer Racer collection is priced at 2800€ (US $3,700), and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewellery retailers in July.####