Honda Motorcycles and Scooters Cross 28 Million Sales in India
The Honda Navi. (Photo: Siddharth Safaya/News18.com)
Honda Motorcycles and Scooters India (HMSI) have announced that the company have crossed 28 million sales mark in India. The sales for this year, though, have been largely due to the popularity of the Honda Navi, ever since it was first displayed at the 2016 Delhi Auto Expo. According to the company, more than 50,000 units of the Navi have been sold in just six months. Then, there's also their bestseller in the form of the Honda Activa.
Also Read: Honda Navi Review
In terms of market share, HMSI has witnessed a growth of 24% in the first half of the fiscal year 2016-17. Honda is currently running at full capacity at all its 4 manufacturing plants which have a combined production capacity of 5.8 million units.
Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India said – “We have witnessed tremendous growth in the last few years and we are happy to keep pace with the progress. With NAVI, Honda has been successful in creating a new segment in the Indian 2Wheeler industry. The 50,000 units landmark in a matter of just 6 months is a testimony to its acceptance by the young trendsetting Indian commuters”
Honda’s growth in India has predominantly been driven by the Activa, which is also India’s largest-selling 2 wheeler, and the CB Shine which is currently leading sales volume in its category.
In order to serve customers more efficiently and further strengthen its market share, Honda is now focusing on expanding its foothold in the rural and semi-urban areas with rapid capacity expansion and the introduction of new products across categories.