Triumph Motorcycles Opens 13th Dealership in India at Vijayawada
Triumph Daytona 675R Riding-Position. (Image: Siddharth Safaya/News18.com)
British Motorcycle maker Triumph has opened their dealership in Vijayawada through its dealer Martial Motorcycles Pvt. Ltd, which is the 13th dealership of Triumph Motorcycles in India, and first ever dealership of a premium luxury motorcycle brand in the city. Located on Tikkel Road, Labbiepet, follows the brand's presence in Bangalore, Hyderabad, Delhi, Chandigarh, Mumbai, Pune, Ahmedabad, Chennai, Kochi, Kolkata, Indore and Jaipur.
Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “India is becoming a hub for premium luxury brands, the market for luxury motorcycles in the country is rapidly growing. Vijayawada is a key market for us. With our new state-of-the-art dealership, we look forward to provide the finest and most profound experience to not just our patrons in the city but to nearby cities as well.” Adressing on why did Triumph choose Vijayawada for their next dealership location, Sumbly said, “Vijayawada because of its green scenic beauty, attracts a lot of tourists besides also being an industrial and educational hub. It has an excellent terrain for riding superbikes, hence our presence here will fuel the aspirations of enthusiastic riders in this part of the country and soon making this place a riders den.”
Vimal Sumbly, Managing Director, Triumph Motorcycles India at the launch of their dealership in Vijayawada. (Photo: Triumph Motorcycles India)
Spread over 1300 sq. ft., the Vijayawada dealership is a two-floor air-conditioned showroom integrated with after-sales service facility featuring service bays and spare parts inventory section. The design of the showroom is based on the global signature Triumph Motorcycles layout with consultation lounge, a coffee shop, sales and after sales desks all being close to the display area. The dealership also offers ‘Build your own Bike’ facility, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise that includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market.
As with every other Triumph Motorcycles dealership, the staff at Martial Triumph have been trained in the management of sales, service, spare parts, business systems and customer service to ensure that the customers receive best-in-class pre and post sales ownership experience keeping in mind the global standards. A team of service engineers has also been trained by Triumph's training centres.
Naveen Varidireddy, Dealer Principal, Martial Motorcycles Pvt. Ltd. said, "It is a matter of great pride to be associated with a brand as iconic as Triumph Motorcycles. Vijayawada is fast developing as a hub for motorcycle enthusiasts over the last few years. We look forward to being partners in the success story of Triumph Motorcycles in Vijayawada that the brand is going to script in the coming days.”
Triumph Motorcycles opened their first dealership in the country in January 2014 and offers 15 motorcycle models under 5 broad categories for the Indian market. The line-up includes the Street Twin, Bonneville T120, Thruxton R, Speed Triple and Street Triple, Rocket III Roadster, Thunderbird Storm and LT, Tiger XR, Tiger XRx, Tiger XCx, Tiger XCA and Tiger Explorer XC, and the Daytona 675 & 675R.