GET Stock QuotesNews18 APP
News18 English
Powered by cricketnext logo
»
1-min read

Paytm Invests in Mobile Loyalty Start-up MobiQuest

The mobile-based loyalty and data analytics firm serves over 200 brands and over 80 million consumers.

PTI

Updated:July 18, 2017, 6:04 PM IST
facebookTwittergoogleskypewhatsapp
Paytm Invests in Mobile Loyalty Start-up MobiQuest
Picture for Representation. (Photo: Getty Images)
New Delhi: Digital payments firm Paytm has invested an undisclosed amount in Noida-based start-up, Mobiquest Mobile Technologies.

The mobile-based loyalty and data analytics firm serves over 200 brands and over 80 million consumers.

"This association will power Paytm partnered merchant network to leverage Mobiquest's data analytics and precision marketing solution in acquiring, engaging and rewarding its customers," Paytm said in a statement.

It, however, did not disclose the details of the investment.

Using Mobiquest's solution, merchants will soon be able to design customised multi-channel loyalty programmes that will enable them to retain and engage with their consumer base and thereby, increase their revenues.

"Over the last year, we have enabled our partnered offline merchants with Paytm's QR code based payment solution.

In the next phase, we aim to enable them with tools that will help them drive incremental sales and revenues," Paytm Vice President Sudhanshu Gupta said.

Also Watch

Read full article
Next Story
Next Story
facebookTwittergoogleskypewhatsapp
Most Active
Company Price Change %Gain
Sun Pharma 569.65 +28.20 +5.21
Tata Steel 677.75 +40.20 +6.31
Jubilant Life 883.80 -108.00 -10.89
Fortis Health 159.95 +13.65 +9.33
Infosys 1,155.65 -5.10 -0.44
Company Price Change %Gain
Sun Pharma 570.20 +28.05 +5.17
Jubilant Life 891.30 -100.85 -10.16
NTPC 162.80 +2.30 +1.43
ICICI Bank 321.30 +3.30 +1.04
Fortis Health 159.95 +13.65 +9.33
Top Gainers
Company Price Change %Gain
Tata Steel 677.75 +40.20 +6.31
Sun Pharma 569.65 +28.20 +5.21
UPL 700.55 +25.10 +3.72
Tech Mahindra 621.45 +18.85 +3.13
Vedanta 337.90 +9.25 +2.81
Company Price Change %Gain
Tata Steel 677.80 +39.95 +6.26
Sun Pharma 570.20 +28.05 +5.17
Yes Bank 323.60 +7.20 +2.28
Dr Reddys Labs 2,169.25 +47.95 +2.26
Bharti Airtel 425.45 +9.40 +2.26
Top Losers
Company Price Change %Gain
GAIL 458.40 -7.75 -1.66
Asian Paints 1,101.80 -16.30 -1.46
Eicher Motors 26,724.40 -144.10 -0.54
M&M 718.65 -3.30 -0.46
Infosys 1,155.65 -5.10 -0.44
Company Price Change %Gain
Asian Paints 1,101.90 -14.45 -1.29
Coal India 310.45 -1.60 -0.51
Infosys 1,155.65 -4.85 -0.42
M&M 719.30 -1.60 -0.22
HUL 1,323.00 -2.15 -0.16

Live TV