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Here's Why Zomato Ad Hoarding Brought A Smile On Anu Malik's Face

An outdoor hoarding with reference to 'Oonchi hai building' from 1997 'Judwaa' caught music composer Anu Malik's eye who was quick to share it on Twitter.

Anurag Verma | CNN-News18@kitAnurag

Updated:December 7, 2017, 11:36 AM IST
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Here's Why Zomato Ad Hoarding Brought A Smile On Anu Malik's Face
An outdoor hoarding with reference to 'Oonchi hai building' from 1997 'Judwaa' caught music composer Anu Malik's eye who was quick to share it on Twitter.
Zomato - a restaurant search and discovery service - recently rolled out a bunch of cheeky outdoor ad campaigns that are grabbing the attention of daily commuters.

The ad hoardings include Bollywood puns and witty pop culture references that are turning heads as many social media users are taking to Twitter to share every ad they spotted in their city.

The ad campaign with its funny creatives resonated with many and has gone viral on social media.

zomato 1

zomato 3

Out of the many outdoor hoardings, one copy is a reference to 1997 hit Judwaa's song "Oonchi Hai Building". Starring Salman Khan, Karisma Kapoor, and Rambha in the lead roles, the backbone of the movie, music, was composed by Anu Malik.

zomato

So, what really made Anu Malik smile? He spotted one of these hoardings while stuck in a jam. The ad brought a smile on his face and he praised the company.

He wrote, "Stuck in a traffic jam, this made me smile. Nice one guys @Zomato @ZomatoIN"





Zomato's co-founder Pankaj Chaddah immediately took to Twitter to thank Malik for his praise.




The mastermind behind the ad, Akshar Pathak, was a happy man.



Last month, the restaurant search and discovery service found itself in an outrage storm after author and social commentator Suhel Seth found one particular ad "shameful" and "outrageous".

mc bc ad

Seth even tagged the Information and Broadcasting minister Smriti Irani and the Advertising Standards Council of India in a tweet and wrote, "Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline"





Following the outrage, the company's co-founder Pankaj Chaddah immediately apologised for the ad, saying that the company will take it down.

"Hey, while we didn't mean to, we can see why it can be offensive to people, and we apologize for it.
We will take this ad down with immediate effect. cc @AksharPathak @prao24," Chaddah wrote.





After pulling down the ad, Zomato in its cheeky way acknowledged "that we've learned a lesson" in a tweet. Of course, there was a hidden joke in their tweet.

"Here's the new ad we're rolling out to replace our old one (along with a promo code to acknowledge that we've learned a lesson😌)

Get 10% cashBaCk on your next order, use promo code OUTRAGE when you pay online."



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