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Social Humour: How Demonetisation, Sonam Gupta's Betrayal Became A Source Of Income For Artistes

Pradesh18

First published: November 30, 2016, 12:15 PM IST | Updated: 1 week ago
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Social Humour: How Demonetisation, Sonam Gupta's Betrayal Became A Source Of Income For Artistes
(Photo: Reuters/Twitter)

Amid cash crisis following the Centre's demonetisation move, several artistes have found a source of income by creating social humour out of the issue.

Cashing in on the trend, several funny videos on demonetisation have been uploaded on YouTube and other social media websites.

Earlier this year, an old Rs 10 note surfaced with the words, 'Sonam Gupta Bewafa Hai' (Sonam Gupta is unfaithful), written on it. In no time, Sonam Gupta become the internet sensation and social media users had hilarious reactions to this particular Rs 10 note.

A video clip taken from Sunny Deol starrer Bollywood film 'Jeet' has been dubbed over, telling people why Sonam Gupta broke her lover's heart. In yet another attempt, a modified version of the famous court scene from the movie ‘Damini’ was renamed "Sonam Gupta Court Hearing” and shared heavily.

Taking a dig at the political alliances, mimic Shyam Rangila in PM Narendra Modi's voice has said why people are creating chaos over Sonam Gupta's betrayal. Where there is bollywood, can the heartland be far behind? Even Bhojpuri artistes joined in the fun by creating their own music on demonetisation, chief among them being 'Band ho gail 500, 1000 ke note’.

Another clip, titled 'Modiji me to barbad ho gai' has 11,675,309 views on YouTube. If experts are to be believed, YouTube pays Rs 100 per 1000 views to the person who uploads the video.

A theatre artiste Ram Bali said that demonetisation is a big issue, that has affected the society. Artistes have reacted in their own style on the issue. Putting your views over big issues is the sign of a healthy society. It is good that it is entertaining people and have become a source of income for some, he added.

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