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Indians & Pakistanis Are Fighting Hatred Through #ProfileForPeace Campaign


First published: October 3, 2016, 4:59 PM IST | Updated: October 3, 2016
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Indians & Pakistanis Are Fighting Hatred Through #ProfileForPeace Campaign
(Photo: Getty Images/ For representation purpose only.)

With the recent terror attack in Uri escalalting tensions between India and Pakistan, a group of netizens from both sides of the border have taken to social networking sites to advocate peace.

Under the hashtag 'ProfileForPeace', people from all walks of life have been sharing images of themselves holding placards with one message: Peace. Through the campaign, people are appealing to leaders of both countries to resume peace talks.

Among the many to join the campaign is renowned producer and director Mahesh Bhatt. He posted an image of himself holding a placard with these words scribbled on it. "Dear leaders, Do not let the actions of few violent men write the future of many people like me who want peace. #KillTerroristsNotTalks #ProfileForPeace.

However, some social media users believe that the death of the 19 soldiers in Uri must be avenged. They slammed Bhatt for the #ProfileForPeace photo that he shared on Twitter.

However, this is not the first time such a campaign has been initiated. The brainchild of Mumbai-based ad maker Ram Subramanian, the campaign first went viral after threats by the Shiv Sena led to the cancellation of the Mumbai and Pune concerts of Pakistani ghazal maestro Ghulam Ali in October 2015.

Again, this campaign gained momentum after the terror strike in Punjab's Pathankot town. Social media users used hashtags like 'ProfileForPeace', 'IndoPakKeepTalking' 'KillTerrorismNotTalks to advocate peace. People from various parts of India, Pakistan and even the UK and the US changed their profile pictures on Facebook, Twitter and Instagram with a little scribble, appealing to the leaders of both the countries to get back to the discussion table.

With input from IANS

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