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Meet Bhim Niroula, the YouTube star you've probably never heard of

Niroula's first attempt, 'Sunday Morning Love You', had an impact on his viewers that was beyond his wildest imagination.

Prajakta Hebbar | http://imsopraj

Updated:October 27, 2014, 1:20 PM IST
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Meet Bhim Niroula, the YouTube star you've probably never heard of
Niroula's first attempt, 'Sunday Morning Love You', had an impact on his viewers that was beyond his wildest imagination.

New Delhi/Reading: If you are addicted to web virals, you have at least once been forwarded a link to singer Bhim Niroula's music channel. He's a nondescript man, wearing what can only qualify as week-day office wear, in a video that has now over two million views on YouTube.

The track that shot him to the dubious glory of being a underground icon for corny music videos on the Internet has the delightfully outlandish name 'Sunday Morning Love You' and features Niroula dancing in extreme close-up with leggy blondes in front of animated backgrounds that change every few seconds to show the Mayan pyramids to the iconic Times Square.

"My only motto was to make a song in English, with simple lyrics, pop music and background that changes every 3-6 seconds," Niroula told IBNLive in an interview. He's still coming to terms with the popularity of the video that spread like wildfire among a community that loves pop kitsch.

The 42-year-old YouTube star, born and brought-up in Dhankuta, Nepal, moved to Reading, England for his high-flying banking job. A fan of Mohammed Rafi, Anup Jalota and Kishore Kumar, Niroula first tried his hand at classical music. After dabbling for a while in Nepali music albums, he ventured into English music videos.

Niroula's first attempt, 'Sunday Morning Love You', had an impact on his viewers that was beyond his wildest imagination.

Some of the comments on his channel oscillate between borderline obsessive to outright hilarious.

"This.. This is the solution to all my problems in life," wrote user DORC101.
"Was about to kill myself when I came across this song (someone said it'll kill me), but it changed my life! I feel awesome now, I want to live and see the entire world, like the world from this video! Thank you sir! (sic)," said Sabby Jolly.

"I write lyrics that are simple, easy to understand and can connect with the youth," Niroula explained.

His fans insist that Niroula's songs have the earworm quality but in reality it is his dance moves that give his videos a certain virality. To be honest, his steps are awkward and it adds a level of hilarity to the videos.

But Niroula does not give too much importance to the negative comments that must come his way online. "I am glad that people like my dancing; I just want to connect with the young crowd." His latest number 'Dancing All The Night' showcases his yearning for travel to distant lands.

Niroula, father of two, has now quit his banking job to focus on his music. "I want to focus more on live performances and concerts," he said, adding that he recently concluded a successful concert in a London university.

He has also learned to take the fame in his stride. "Yes, even British people recognise me sometimes. I am very humbled by those encounters," he said.

So what should Niroula's ardent fans look forward to next? "I am working on another song, a funky number," he says mysteriously.





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