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Powerful UN Women ads use Google search to highlight worldwide sexism

First published: October 19, 2013, 2:01 PM IST | Updated: October 19, 2013
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Powerful UN Women ads use Google search to highlight worldwide sexism
Google's autocomplete is a reflection of the search activity of all web users and the content of web pages indexed by Google.

In a series of advertisements for UN Women, the United Nations' entity for gender equality and women's empowerment, Ogilvy & Mather uses Google's suggest/autocomplete feature to show how gender inequality is a worldwide problem.

Each ad has the face of a woman of different ethnicity and over her lips appears a Google search box with suggested keywords that indicate what people in different regions of the world actually search for on Google.

Google's autocomplete feature displaying searches that might be similar to the one a user is typing and Google says it is "a reflection of the search activity of all web users and the content of web pages indexed by Google."

While Google excludes "a narrow class of search queries related to pornography, violence, hate speech, and copyright infringement," it doesn't appear to filter sexism.

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