DON'T SHARE NUISANCE.
Adobe unveils new technology to insert video ads
A new ad-insertion tool called MediaWeaver "mirrors broadcast TV" in the way it inserts ads into programming.
New York: Adobe Systems Inc. has added new tools to insert advertisements into online video content. The new tools are part of Project Primetime, Adobe's service for distributing video on computers, smartphones and other Internet-connected devices. A new ad-insertion tool called MediaWeaver "mirrors broadcast TV" in the way it inserts ads into programming, Adobe said.
For broadcasters and other content providers, that's an improvement from the way a lot of online ads work now - concentrated at the start of the programming, or repeated over and over. MediaWeaver can get the latest ads inserted into video, whether it's live, recorded or played back on demand.
Adobe said the service lets content providers target and track their audience, too, depending on what information they already have on them.
Another offering, called Primetime Media Player, helps content providers offer a "more robust viewing experience on desktops and mobile devices within apps," the company said in a blog post. To do this, it lets devices load videos faster, offers closed-captioning and works with Adobe's SiteCatalyst advertising and marketing analytics service to analyze customers' viewing habits.
Recommended For You
- 'Anil Kumble, Virat Kohli Not On Same Page About Pay Hike'
- Sachin: A Billion Dreams Review: A Rush Of Nostalgia For Tendulkar's Fans
- Big B Reminisces 40 Years of Amar Akbar Anthony With an Adorable Pic
- Pirates of The Caribbean: Salazar's Revenge Just Taps Into Collective Nostalgia
- Qualcomm India Roadmap: More For Indian Smartphone Users