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After GI Tag, West Bengal Prepares to Celebrate a Grand 'Rosogolla Utsab'

The idea behind the festival was finalised after a team comprising sweet manufacturers had gone to meet Chief Minister Mamata Banerjee at her residence where she asked them to go ahead with the plan.

Sujit Nath | News18.com

Updated:December 8, 2017, 3:40 PM IST
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After GI Tag, West Bengal Prepares to Celebrate a Grand 'Rosogolla Utsab'
Image for representation only.
Kolkata: After being awarded with the Geographical Indication (GI) tag for 'Banglar Rasogolla', sweet traders in West Bengal are all set to celebrate 'Rosogolla Utsab' where the tag line will be displayed around the syrupy dumplings.

The traders also want November 14 (the day when Bengal has been conferred with its patent) to be declared as 'Rosogolla Day'.

Speaking to News18, Owner of Ganguram and the President of Bengal Sweetmeat Traders Association, Ram Ji, said, "The whole idea behind the festival is to promote 'Banglar Rosogolla' across the world. We want to make it an exclusive food item which every person in the world should have once in his/her life.”

He said, "Though the date and venue for the 'Utsab' is yet to be finalised, Chief Minister Mamata Banerjee has encouraged us to organise such a unique festival. Different kinds of Rosogollas will be displayed during the festival besides exclusive counters to showcase the authentic 'Banglar Rosogolla'."

Based on the theme Rosogolla, various activities like dances, poem recitation, quiz, songs and painting competition will be conducted during the 'Utsab'.

There will be a live demonstrations on 'how to prepare Bengali Rasogolla at home'. Apart from that, a special camp on the history of Rosogolla and the importance GI tag will be an added attraction for the visitors.

The idea behind the festival was finalised after a team comprising sweet manufacturers had gone to meet the chief minister at her residence where she asked them to go ahead with the plan. She also assured her presence in the festival.

On November 14, Geographical Indications (GI) Registry under Ministry of Commerce and Industries announced that 'Rosogolla' originated from West Bengal.

The GI announcement came after Bengal and Odisha engaged in legal battle over the origin of the syrupy Rosogolla since June 2015.

Speaking to News18 from Chennai, Assistant Registrar of Trade Marks and GI, Chinnaraja G Naidu had said, "Yes Bengal got GI patent for Rosogolla. After thorough study we found that the juicy sweet indeed originated from Bengal and not Odisha."

The battle of Rosogolla turned worse when Odisha's science and technology minister Pradip Kumar Panigrahi had set up couple of committees to trace the origin of Rosogolla in 2015. They also declared July 30, 2015 as 'Rasagolla Dibasa' to celebrate its origin.

Then Bengal government too set up a committee and decided to fight it legally with the Odisha government. Then the Bengal government, while referring to nineteenth century history, claimed that Rosogolla was created by famous sweetmeat maker Nabin Chandra Das in 1868.
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