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Letter from the editor: Surviving the perfect storm

Indrajit Gupta

First published: June 23, 2012, 4:51 PM IST | Updated: June 23, 2012
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Letter from the editor: Surviving the perfect storm
If you pursue customer-centricity too hard, as the Flipkart's Bansals did, it could well be life-threatening, the author feels.
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