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Krrish 3: Is it going to be the biggest Bollywood hit till date?


Updated: October 31, 2013, 1:44 PM IST
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Krrish 3: Is it going to be the biggest Bollywood hit till date?
'Krrish 3' will see the superhero fighting against a dark force, an evil genius who is spreading fear.

New Delhi: Well-equipped with a spectacular range of special effects, extravagant action sequences a la Hollywood and Hrithik Roshan as superhero, 'Krrish 3' promises double bonanza for the movie buffs when it comes out Friday, two days before Diwali.

According to sources, the Rs 100-Rs 150 crore film will see a wide release and hit about 3,500 screens.

When asked about the cost, the film's director-producer Rakesh Roshan said: "I can't reveal the budget of the movie, but it has been a very costly film."

A third in the franchise that began with 2003 hit sci-fi movie 'Koi Mil Gaya', 'Krrish 3' will take forward the story of the superhero Krrish, played by Hrithik.

The film toplines Priyanka Chopra, Kangana Ranaut and Vivek Oberoi. While Priyanka plays Hrithik's love interest, Kangana and Vivek will be seen in negative roles.

Predicting a 'thunderous start' for the film, trade analyst Taran Adarsh feels that eventually the film's content will decide its course.

If 'Krrish 2' saw Krishna defeating Siddhant Arya and save his father Rohit, 'Krrish 3' will reportedly see the superhero fighting with a dark force, an evil genius who is spreading fear.

"I am certain that the film will see a thunderous start. But then after that the content of the film will decide how many people go and see it," Adarsh said.

Rakesh Roshan is confident that the film will make audiences 'proud'.

"I don't know how the opening will be for the film. But the film has been made well and it will definitely make audiences proud," Roshan told IANS.

Red Chillies VFX, a subdivision of Shah Rukh's motion picture production banner Red Chillies Entertainment, worked on the special effects worth Rs 26 crore for 'Krrish 3'.

Aggressive promotion has become must in the current scenario as the first three days' collection can make or break a film. And the Roshans have done everything - from tapping digital space by launching the first poster Facebook to merchandising to travelling to various cities.

Also, a range of special emoticons were launched as a part of the film's promotions on social networking site Facebook.

Last year, the box-office battle was stiff as two big films released simultaneously. 'Jab Tak Hai Jaan' and 'Son of Sardaar' fought against each other to win the audience's heart. Ultimately, both the films crossed the Rs 100 crore mark, but in last 12 months the scenario has changed a lot. Several new films have entered into the Rs 100 cr club, so the benchmark has been extended to rs 150 cr in a way. The distributors expect a film with an established superstar to touch this mark and thus they promote their films on a huge scale.

The makers of 'Krrish 3' have done a remarkable job in promoting their film and now it's the time to wait for the reward. However, only the audience will decide the film's fate when it will hit the theatres on November 1. (With inputs from IANS)

First Published: October 31, 2013, 1:44 PM IST
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