Why the ₹2000 Note Is Not a High Note
Modi's historic currency move may be laudatory, but its widely-celebrated audacity is not reflected in the design of the new note.
They have been calling it The Audacity of Note. Prime Minister Narendra Modi's boldness in sucking out high-denomination currency in order to give a hefty blow to black money has received approbation from the common man and the rich alike.
Modi's historic currency move may be laudatory, but its widely-celebrated audacity is not reflected in the design of the new Rs 2000 note. And that’s surprising, coming from a regime where the Prime Minister is known to select his photos for circulation.
His national campaigns such as Swachh Bharat — the logo of which is emblazoned on the new currency — are well-orchestrated and have eye-grabbing visual props. That makes the inferiority of the new currency's design an eyesore.
India under Modi has big global aspirations. A nice attractive design of currency — the most potent and visible symbol of a country's financial muscle — surely helps in subtly projecting its go-getting global enterprise. The design and colour of this note, however, do not symbolise the country's global ambitions.
Here Network18 Creative dissects the designs and aesthetics of the new Rs 2000 note for you.
The Network18 Creative Verdict: The ₹2,000 denomination could have been a high note of the government, but, from the first look - seen after standing in a crushingly long queue of almost a kilometre - it is not even noteworthy.
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