Twitter expands mobile advertising
Initially, a small number of users will see promoted tweets on their mobile phones, Twitter said on it blog post.
Bangalore: Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue.
The company, which sells "promoted tweets" and advertises "promoted accounts" for customers, will now include both features on its mobile applications timeline, it said in a blogpost on Tuesday.
Until now, "promoted trends" and "promoted tweets" were included only on a search page when accessing Twitter on the iPhone or Android.
As a growing number of users switch to mobile phones and tablets as their primary method of accessing the Internet, ad-supported Web services are turning to mobile screens. About 55 per cent of Twitter's over 100 million monthly active users access its service over a mobile phone.
Facebook, which gets almost 85 per cent of its revenue from advertising on its website, is also reported to have been testing advertising for its mobile app.
San Francisco-based Twitter has already begun displaying promoted accounts for its iPhone and Twitter clients and will start publishing promoted tweets in coming weeks.
Initially, only a small number of users will see promoted tweets on their mobile phones, Twitter said on it blogpost.
Since 2010, Twitter's in-house sales staff has sold "promoted tweets" to large businesses on a case-by-case basis, but this month, the company launched a similar service to allow small businesses to buy and place ads on the online messaging platform.
The company's service lets people send 140-character messages, or tweets, to groups of followers. Twitter has more than 100 million active users and a valuation topping $8 billion, even though it does not yet have a significant money-making model.
- Indus Water Treaty: India Can't Unilaterally Separate Itself, Says Sharif
- Pakistan Capable of Meeting Any Threat: Nawaz Sharif
- Collapse of SAARC Summit Unfortunate, Says Mehbooba Mufti
- 'Silly' Sam Allardyce Says Error of Judgment Led to Shock Exit
- Karnataka Defers Cauvery Water Release to Thursday
- Karnataka Parties Against Release of Cauvery Water
- India Jumps 16 Places in Global Competitiveness Index
- Former Israeli Prime Minister, Nobel Prize Winner Shimon Peres Passes Away