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'Vathikuchi' to do promotions through flash mobs


First published: March 11, 2013, 6:40 PM IST | Updated: March 11, 2013
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'Vathikuchi' to do promotions through flash mobs
The Tamil film will have actors Dhileban and Anjali in the lead roles.

Tamil Nadu was quick to pick up the flash mob culture, and we have seen many promotions doing the rounds. But 'Vathikuchi' is gearing up to create records, by launching a, first of its kind, flash mob.

However, the hero of this film, Dhileban, plays the role of a share auto rickshaw driver and in the promotion rally, three fully branded rickshaws will cheer in four prime cities in the state in turns. Madurai, Trichy ans Coimbatore are to name some.

If the plan is to be believed auto rickshaws, packed with young boys and girls, will stop at crowded places in the respective cities and dance to the peppy numbers from the film. Such an exciting idea! So watch out all you big cities, 'Vathikuchi' is trying making it big!

Directed by Kinslin and produced by AR Murugadoss for Fox Star Studios, 'Vathikuchi' is releasing this 15th. With RB Gurudev's cranking the camera for the Kinslin story, the film will star debutante Dhileban and Anjali in the lead. While Dhileban plays the role of an auto driver, Anjali is a dentistry student. The movie has one of the best albums in recent times, composed by Ghibran and also the audio for the movie was launched last month, and the songs continue to top the charts, and are undoubtedly crowd favourites.

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