AIFW SS17: JJ Valaya Showcases A Magnum Opus Finale, Credits His Ensembles To Be Showstoppers
New Delhi: The 28th edition of Amazon India Fashion Week is the last of its India Modern theme. The five-day fashion extravaganza closed with a never-seen-before Guru-Shishya presentation by designers JJ Valaya and Alpana-Neeraj.
According to the designer, there are three main factors that make his presentation a class apart. “The major underlying factor is the umbrella being India Modern Festive which is the spirit of the season, then the guru-shishya theme which is happening for the first time followed by the inspiration of the collection”, said the designer while talking to News18.com.
Inspired by the Ranas of Kutch, the courtiers brought alive a first ever master and disciple show putting together ensembles using traditional motifs. When asked about the take-away trends from his collection, the designer said, “Metallic, which is also a constant in our show is a hot trend. They’re going to be a huge trend this season and we’ve tried to make it as classic as possible”.
Describing a quintessential Valaya woman, he said, “She’s a royal nomad just like me. I think I’m a nomad but definitely a royal one. All the women and men, who love to travel but they always do it in style”.
The designer also emphasized on how he has working with menswear since the beginning of his career and also that 40% of his revenue is generated from menswear, which is an inspiration enough for young designers to experiment with men’s clothing.
While talking about why he didn’t choose a Bollywood celebrity to turn showstopper for him, he said, “Showstoppers are the clothes. When you do a magnum opus, the thought of a show stopper doesn’t even cross your mind”.
Expressing his elation over the revival of Indian handlooms, he said he’s glad it’s finally happening. “Thank god it’s happening! The last couple of years have been a whole revival and there’s a back-to-India sentient which is coming to the fashion world. I’ve been supporting it from day 1 as we’re blessed to be here. We’ve a huge resource of inspiration of art and craft that we keep ignoring. So, I’m glad that this little bit of gora-hangover is kind of being shaken off”.
The fashion event saw a plethora of designers including the likes of Anita Dongre, Anavila, Samant Chauhan, Rina Dhaka, Shruti Sancheti, Rajesh Pratap Singh, Malini Ramani and Masaba.
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