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Return of Russian, Chinese and Japanese Tourists Boost Paris Tourism

According to new figures, Paris has recovered from a long tourism slump.

AFP Relaxnews

Updated:July 11, 2017, 9:39 AM IST
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Return of Russian, Chinese and Japanese Tourists Boost Paris Tourism
Photo courtesy: AFP Relaxnews/ encrier/ istock.com
New figures show that Paris has officially recovered from a long tourism slump following a spate of terrorist attacks in 2015, recording the highest overnight hotel stays in the first trimester of 2017 in over a decade.

According to the Paris Convention and Visitors Bureau, Paris saw a 13 percent increase in overnight hotel stays in the first four months of 2017 compared to the same period in 2016. The increase marks the highest number of stays in more than 10 years.

Statistics also reveal that foreign tourists are returning to the City of Light after being scared off by events of 2015, with the first four months of 2017 seeing a 16 percent increase in international arrivals.

The most notable recoveries were observed in markets where Paris had seen significant losses throughout 2016.

Visits from Russia, for instance, rose 51 percent in the first trimester of 2017, while Paris also saw a significant rise in visits from Japan (62 percent) and China (40 percent).

As part of an aggressive promotional campaign, the city of Paris released a two and a half-minute tourism video last fall that was broadcast in markets like Milan, Shanghai, Tokyo, New York, Berlin and Beijing.

The video vaunts the merits of the city's gastronomy, shopping, and cultural landmarks and was part of a €2 million plan to lure tourists back to the embattled city.

The budget has since grown to €8 million, which will be used to promote Paris as a destination.
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