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Ranveer Singh Apologises for Sexist Menswear Ad, Says Will Never Do Anything to Disrespect Women

Shilpa Rathnam | CNN-News18

First published: November 26, 2016, 12:52 PM IST | Updated: November 26, 2016
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Ranveer Singh Apologises for Sexist Menswear Ad, Says Will Never Do Anything to Disrespect Women
Photo: Yogen Shah

Following the outrage against featuring in a sexist advertisement, actor Ranveer Singh has issued an apology. Ranveer Singh has now issued a statement apologising for his role in the advertisement

"It was important to give the brand creative freedom while designing their campaign, but I guess we got it wrong on one of those billboards and I'm sorry this happened but it's a thing of the past... we rectified it immediately by having that hoarding taken down asap from everywhere over 30 cities overnight. I treat all women with the utmost respect both professionally and personally and would never do anything to disrespect them.", the actor said.

The actor landed himself in trouble with his latest campaign for a menswear brand. The actor is shown carrying a female colleague with the tagline “Don’t Hold Back. Take Your Work Home.” This campaign by Marching Ants agency has not gone down well and generated widespread outrage, even actor Siddharth called the campaign out for being regressive and sexist.

He tweeted and we quote: A new low for women’s rights. #fail

Ad guru Piyush Pandey also slammed the advertisement telling CNN News 18, “Agencies can do better. You have a very good actor in Ranveer, you don't have resort to what is not considered correct, this ad will offend a lot of people, not just women. In this day and age, when everyone is talking about harassment at work, you have to be sensitive to issues around the world.”

Another ad guru, Dilip Cherian has also condemned the intended humour in the advertisement saying, "While I support humour in advertisements, I don't support the sort of sexist humour that was shown in this ad and Ranveer shouldn't have done it either.

The brand in contention, Jack and Jones India, has apologised unconditionally and pulled the advertisement and signage down, and though Ranveer has also expressed regret, the outrage is yet to die down.

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