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Amazon India's Matrubhasha Bookstore Aims at Promoting Regional Literature

E-commerce portal Amazon.in has launched the Matrubhasha Bookstore wherein book lovers and reading enthusiasts can lay their hands on a wide selection of books in Indian languages.

News18.com

Updated:February 20, 2017, 3:05 PM IST
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Amazon India's Matrubhasha Bookstore Aims at Promoting Regional Literature
Amazon logo. (Image for representation only)

With the Centre declaring February 21 to be celebrated as 'Matrubhasha Divas', e-commerce portal Amazon.in has launched the Matrubhasha Bookstore wherein book lovers and reading enthusiasts can lay their hands on a wide selection of books in Indian languages.

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Amazon India is offering great prices and discounts on their favourite vernacular titles, on February 20 and 21, to celebrate Matrubhumi Divas. This is aimed at promoting titles in regional languages and literature and also giving a boost to budding Indian authors and publishers.

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Users can get access to over one lakh books in eight language bookstores that include Hindi, Kannada, Bengali, Marathi, Tamil, Gujarati, Telugu and Malayalam.

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Noor Patel, Director Category Management of Amazon India said: We launched our first regional book store in 2014. Regional books have retained their popularity with customers and the regional books category has grown over 80 per cent year-on-yea, with over 60 per cent demand coming in from tier II and tier III cities, towns across India.

We have consistently expanded regional book selection with several Indian language book stores to meet increasing customer demand. On Matrubhasha Divas, we want to offer book lovers across the country a large and diverse selection of regional language books and literature at attractive prices coupled with a trusted delivery experience.

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