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Google SMB Heroes 2017 Winners, Google My Business, Primer Announced

Google is providing online, offline and mobile trainings to empower thousands of Indian SMBs with essential digital skills.

Debashis Sarkar | News18.com@SarkDeb

Updated:July 26, 2017, 7:41 PM IST
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Google SMB Heroes 2017 Winners, Google My Business, Primer Announced
The Digital Unlocked initiative aims to to empower SMBs with essential digital skills that will enable them to get online and start using the power of the internet to grow their business. (Image: Debashis Sarkar/ News18.com)
Google India today announced the national winners of SMB Heroes 2017. The three businesses that emerged as national winners under each of the categories are: Farida Gupta for Business Impact Through Digital, Shantanu Pathak and Aditya Kulkarni for Impacting Change Through Digital and Arpita Ganesh for Woman Business Leader.

As part of its Digital Unlocked campaign, the Google SMB Heroes 2017 is an initiative aimed at recognising businesses that have embraced technology to power their growth. Back in January, Google CEO Sundar Pichai announced 'Digital Unlocked' courses in association with B-school ISB and FICCI. He had also announced a new website called 'My Business', which will enable small business to get a website within just 10 minutes. The Digital Unlocked initiative aims to to empower SMBs with essential digital skills that will enable them to get online and start using the power of the internet to grow their business.

As part of this program, Google is providing online, offline and mobile trainings to empower thousands of Indian SMBs with essential digital skills. The offline training is being conducted in partnership with FICCI and in the last six months, over 500,000 individuals have engaged with the skilling platform and 20,000 businesses have been trained.

In addition, Google launched Primer, a free mobile app designed to teach digital marketing skills. In the last few months, Primer has been downloaded over two million times.

Google also launched 'Websites with Google My Business', a free tool for SMBs to create free, mobile optimised websites. Through this new feature, businesses get access to templated, editable websites using their already existing data on Google My Business. With Websites with Google My Business SMBs can automatically build websites in 10 languages - Tamil, English, Hindi, Bengali, Telugu, Marathi, Urdu, Gujarati, Kannada, and Malayalam. 160,000 Indian businesses are already using Websites with Google My Business and finding newer ways to connect with consumers.

“The small business sector is the backbone of the Indian economy, driving 37 per cent of the country's GDP and employing 120 million people. It is encouraging to see initiatives like Google's SMB Heroes program, which can help fuel economic growth by making the Internet a key facilitator in India's SMB growth story,” said Ajay Sawhney, Secretary, Ministry of Electronics and Information Technology.
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