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Ola Launches 'Ola Play' For a Connected In-Car Experience

Beyond offering a personal experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high-quality interactive experience for users.

News18.com

Updated:November 22, 2016, 4:19 PM IST
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Ola Launches 'Ola Play' For a Connected In-Car Experience
Ola launches Ola Play, its first of a kind across the globe. (Image: Ola)

In a global first, Ola has launched ‘Ola Play’, a connected car platform for ride sharing that will transform the in-car experience for users on the go.

Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advanced car controls, choice of personalised content and a fully connected interactive experience for the user.

The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm. With this, Ola raises the bar globally, on a connected in-car experience.

Beyond offering a personal experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high-quality interactive experience for users.

Mahindra and Mahindra, as part of its strategic partnership with Ola, is deeply integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ridesharing world.

Speaking at the launch, Bhavish Aggarwal, Co-Founder and CEO at Ola said “As a young Indian company, we’re proud to be at the forefront of the Startup India movement. Ola Play is a world's first, built in India by an Indian team, which showcases that we can do better than the best in the world, and be global leaders in technology and innovation.”

Ola Play transfers the control of the in-car experience to users from the Driver Console, which enables interfacing with the consumer’s device, once a ride begins. Customers can experience Ola Play from their own devices or from the large screen devices mounted in-car, along with car's surround sound systems.

This context-aware system uses customer preferences and current ride information like time and destination to offer personalised recommendations during the ride.

Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.

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