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Pepsi Pulls Widely Mocked Ad Featuring Kendall Jenner
The ad was criticised for allegedly mocking the Black Lives Matter movement.
New York: Pepsi has pulled an ad after it was widely mocked and criticised for appearing to trivialise protests for social justice causes.
"Pepsi was trying to project a global message of unity, peace and understanding," the company said. "Clearly we missed the mark, and we apologise."
It said it was "removing the content and halting any further rollout."
The protesters cheer after Jenner hands a can of Pepsi to a police officer, who takes a sip.
PepsiCo Inc had previously said the ad was created by its in-house team and that it would "be seen globally across TV and digital" platforms.
That description was also derided on social media.
The Purchase, New York, company had stood by the ad late Tuesday. But on Wednesday, it was apologising to Jenner for putting her "in this position."
Others criticised the protesters' signs for being comically innocuous, with messages like "Join the Conversation" and heart and peace signs. The website Gothamist expressed a common sentiment online in calling the ad "gloriously tone-deaf."
Among those mocking the ad was Bernice King, who tweeted a photo of her father, civil rights leader Martin Luther King Jr., being confronted by a police officer at a protest march.
It isn't the first time PepsiCo has backpedaled and apologised for an ad. In 2013, it pulled a Mountain Dew ad that was criticised for portraying racial stereotypes and appearing to make light of violence toward women.
It pulled that ad from online channels, and said it was never intended to run on TV.
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