Directed by Rajiv S Ruia, 'Zindagi 50-50' stars Veena Malik, Riya Sen, Arya Babbar and Rajiv Verma in pivotal roles.
Sex workers have always been a reliable topic for films in Bollywood. From Shabana Azmi to Kareena Kapoor, several actors have played the character of sex worker.
The latest to join the league is Pakistani actress Veena Malik whose character is called Madhuri in 'Zindagi 50-50'.
This is the first time any actor is promoting her film in an actual red light area.
Kamathipura in Mumbai is said to be Asia's 2nd largest red light district.
The actors spread awareness about safe sex along with the film's promotion.
Veena said that she wanted to make the Kamathipura women feel special, and that's why she decided to come to Kamathipura.
Veena Malik always remains in news, most of the time for controversial reasons, but this time her visit was appreciated by the people of Kamathipura.
Rajan Verma is playing a taxi driver in the film.
Veena Malik became a familiar name for Indian viewers after her stint in reality show 'Bigg Boss Season 4'.
'Zindagi 50-50' is set to be released on May 24, 2013.
Veena Malik and Rajan Verma promoted their forthcoming film 'Zindagi 50-50' in the red light area of Kamathipura.