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BCCI Announces Digital Brokerage Firm Upstox as Official Partner for IPL 2021

The Indian Premier League Governing Council (IPL GC) today announced digital brokerage firms Upstox as an official partner for IPL 2021, which will begin on April 9th.

BCCI Announces Digital Brokerage Firm Upstox as Official Partner for IPL 2021

The Indian Premier League Governing Council (IPL GC) today announced digital brokerage firm Upstox as an official partner for IPL 2021, which will begin on April 9th.

“This will be a multi-year partnership,” an IPL released stated. “Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers,” added the release.

Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”

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Commenting on the partnership, Ravi Kumar, Co-founder & CEO, Upstox said “We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.”