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BCCI Media Rights: Three-way Fight Ensures E-Auction Drags to Third Day

The world's richest cricket board was set to pocket nearly double of what it gained from the previous cycle of media rights after bidding for the next five years of Indian cricket could not be wrapped on Wednesday.

AFP |April 5, 2018, 8:26 AM IST
BCCI Media Rights: Three-way Fight Ensures E-Auction Drags to Third Day

New Delhi: India's cricket board is set to break the billion dollar barrier in its new media rights deal after two days of intense bidding between rival firms, which are scheduled to end Thursday.

Bidding hit $926 million Wednesday in the fight between Star India, Sony and Reliance Jio for television and digital rights for the Indian cricket team and domestic championships from 2018 to 2023.

The deal does not include the multi-billion dollar Indian Premier League (IPL).

"The bidding mark has reached 60.32 billion rupees and it will certainly be a landmark deal," a senior Board of Control for Cricket in India (BCCI) official said on condition of anonymity.

Rupert Murdoch's Star paid 38.5 billion rupees ($592 million) for the rights to broadcast India's home matches from 2012-2018.

Star also won the media rights for BCCI's lucrative IPL Twenty20 tournament with a record $2.55 billion bid last year. The deal also stands for five years from 2018.

Initially six companies, including Facebook and Google, entered the fray to bid for international and domestic matches in India from April 15 2018 to March 31 2023.

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Rank Team Points Rating
1 India 4027 115
2 New Zealand 2829 109
3 South Africa 2917 108
4 England 4366 104
5 Australia 3270 99
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Rank Team Points Rating
1 England 6745 125
2 India 7071 122
3 New Zealand 4837 112
4 Australia 5543 111
5 South Africa 5193 110
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Rank Team Points Rating
1 Pakistan 7748 277
2 England 4253 266
3 South Africa 4720 262
4 India 8620 261
5 Australia 5471 261
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