In recent times, Kohli has become the undisputed king of the game with his unparalleled heroics with the bat and leadership skills.
It is because of his success on the pitch, Kohli's market value has broken all previous records, something which even the likes of Sachin Tendulkar and MS Dhoni couldn't match in their prime.
Virat's new market value makes him a costlier brand than Bollywood superstars like Shah Rukh Khan and Aamir Khan, who charge somewhere in the region of Rs 3-3.5 crore each per day.
Kohli's fee hike was confirmed by representatives of two different brands who recently roped in Kohli as their respective brand ambassador, however, both requested anonymity because of the confidentiality clause.
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Brand Virat has been going strong, ever since the Delhi Dasher sealed a place into the national team. However, in recent times, Kohli has become the most sought after athlete in the world of endorsements.
The 28-year-old endorses 18 brands in total which included the likes of Tissot, Audi, Gionee, Colgate among others.
Also Read: Virat Kohli Lands Rs 110-Cr Deal With Puma
While in February 2017, Kohli became the first Indian sportsperson to land a deal in excess of Rs 100 Crores with a single brand. Kohli signed up with Puma for eight years that made the Indian skipper richer by Rs 110 crores.
First Published: March 31, 2017, 4:40 PM IST