Wellington: Former New Zealand captain Stephen Fleming, who launched a company called Digital Publications after his retirement, has said his involvement in the corporate world has been challenging, but he finally understands how business works after twelve months.
Fleming began 'Digital Publications' with fellow former Black Cap Richard Petrie, and the company holds the New Zealand licence for a next-generation online publishing product.
"Some of the meetings I've had, and the situations I've been in, have been so challenging, so stimulating, I've been really tested and had to work so hard that I've been going home at night absolutely knackered," Stuff.co.nz quoted Fleming, as saying.
"I'm not just talking cricket strategy all the time â€“ that's not mind-numbing, but I know it too well. I was dealing with things like setting up a company, registering, insurance indemnity, and I was going home every night absolutely cooked," Fleming added.
Earlier, Fleming also had a boutique player-management firm, but he wanted his main employment to mark a significant shift away from cricket. So, he had launched Digital Publications after buying the local licence from Neil Maxwell.
He also admits that it took six months to learn the business before he brought on Petrie to handle sales.
Fleming further said that several major corporates are involved with his company.
"The thing in our favour is the recession, as people are now willing to look at new strategies to communicate," he added.
Though traditional e-book products, where entire publications are uploaded online, have been around for some time, Fleming emphasised that his company is a step beyond, as it offers a quicker, less clunky, fully interactive product which can be downloaded to view offline later.