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ICC looking for audio-visual partners

ICC wants to market and manage footage from various cricket.

ICC looking for audio-visual partners

Bangalore: The International Cricket Council (ICC) on Monday announced that it is seeking requests for proposals (RFPs) from qualified companies interested in providing specialist audio-visual archive management services.

The successful company will work closely with the ICC to market and manage footage from various cricket events, including the ICC Cricket World Cup, the ICC Champions Trophy and the ICC World Twenty20, a ICC release said.

ICC will retain the function of licensing match footage from its events. However, the successful applicant will be required to provide expert technical support to the ICC by logging, storing, editing and distributing the ICC match footage to various B2B users.

This appointment will be made for the period up to 31 December 2011 to ensure that both the ICC and its partner have a real incentive to invest in widespread marketing of the archives, the release adds.

"Footage from past ICC events has lasting importance," said Campbell Jamieson, ICC General Manager – Commercial, said in the same release.

"This is going to be especially relevant in 2009 which marks the ICC centenary and will be a busy year for us in terms of events. Having an effective archives management system is integral to ensuring ICC match footage can be used quickly and easily by the ICC, its commercial partners and third-party licensees.

"We are seeking a service provider that can deliver competitive rates but also has depth of experience in sport, in particular cricket, so it can anticipate and respond to the needs of the ICC and its customers," he added.

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