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Indian Cricket Team to Sport New Brand On Jersey with Byju Replacing Oppo

Indian Cricket Team to Sport New Brand On Jersey with Byju Replacing Oppo

The deal between the BCCI and Oppo, which was inked in 2017 for a five-year period, was reportedly worth Rs 1079 crore.

The Indian cricketers will soon be wearing a new brand name on their official jerseys with Chinese mobile manufacturer Oppo handing over the sponsorship rights to Byju's, a Bengaluru-based educational technology and online tutorial firm. Byju’s will be the official Team India sponsor from 5th September, 2019 until 31st March, 2022.

“Byju’s will be taking over all obligations of the current team sponsor OPPO mobiles India private limited (OPPO). Byju’s will now be seen on the Indian team jersey from September 2019 when the home series against South Africa begins,” a BCCI media release announced on Thursday (July 26).

The deal between the BCCI and Oppo, which was inked in 2017 for a five-year period, was reportedly worth Rs 1079 crore. In March 2017, Oppo won the Indian team jersey rights for a five-year period after outbidding Vivo mobiles' Rs 768 crore bid.

As per the deal, Oppo was paying BCCI Rs 4.61 crore per bilateral match and Rs 1.56 crore for an ICC event game.

“On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian Cricket. I congratulate Byju’s on becoming the new Team India sponsor. BCCI and Byju’s share a common vision and together we will take Indian cricket forward,” BCCI CEO Rahul Johri said in the statement.

Byju’s founder and CEO Byju Raveendran said he was proud to come on board as the Indian team’s new sponsors.

“We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU'S has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart,” Raveendran said.