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PCB struggling to sell TV rights for Australia, New Zealand series

PCB is facing problems in selling the television rights of its forthcoming 'home' series against Australia and New Zealand in the UAE.

Press Trust of India |August 29, 2014, 11:40 AM IST
PCB struggling to sell TV rights for Australia, New Zealand series

Karachi: The Pakistan Cricket Board (PCB) is facing problems in selling the television rights of its forthcoming 'home' series against Australia and New Zealand in the United Arab Emirates for a reasonable amount.

A reliable source in the board, aware of the developments, told PTI that while the PCB had kept a reserve base price between USD 7.5 to 8 million for both series, it had not received a single bid even close to the reserve price.

"The PCB until now has got just one broadcaster interested in buying television rights of both series but he has offered just around USD 5.5 million which is well below the reserve price set by the board," the source said.

"The PCB is presently negotiating with the broadcaster based in Dubai but is also trying to encourage other broadcasters to also submit their bids for the twin series," he said.

The source said that a broadcaster based in India had also shown interest but did not not follow up with the board.

"Last year the board had earned a handsome amount close to USD 9 million from sale of television rights by selling the series against South Africa and Sri Lanka separately to two different broadcasters," the source added.

"But this time the PCB has been forced to sell the Australia and New Zealand series in a bundle because the value of the New Zealand team among the broadcasters is very low, lower than even the Sri Lankan team," the source said.

He pointed out that while the PCB had got offers for the series against Australia, the same level of interest was not witnessed for the New Zealand rubber.

"The worst part for the PCB is that under the old FTP of the ICC they have to play three Tests against New Zealand.

Against Australia also they were three Tests but the PCB and Australian cricket board jointly agreed to reduce one and increase the limited over matches and also add a T20 match to increase revenues from broadcasters and sponsors," he said.

With time running out before the Australia series begins in October, the source said the PCB was keen to wrap up its broadcasting deal for the two series and at the same time hoping to get at least around USD 6 to 6.5 million," he said.

Interestingly a local company, Transmedia international has already brought the full ground rights for both series for around USD 900,000.

Team Rankings

Rank Team Points Rating
1 India 4659 119
2 New Zealand 2829 109
3 England 4366 104
4 South Africa 3177 102
5 Australia 3270 99
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Rank Team Points Rating
1 England 6745 125
2 India 7071 122
3 New Zealand 4837 112
4 Australia 5543 111
5 South Africa 5193 110
see more
Rank Team Points Rating
1 Pakistan 8366 270
2 Australia 6986 269
3 England 5264 263
4 South Africa 4720 262
5 India 9072 259
see more