Mumbai: Pepsi may have parted ways with Sachin Tendulkar, but India's cricketing icon is all set to start a new innings by becoming the brand ambassador for a leading financial service company.
Tendulkar has been appointed the Royal Bank of Scotland's first global ambassador from the Asia Pacific region, which makes him join an elite list of sportsmen — golfing great Jack Nicklaus and Formula One legend Sir Jackie Stewart.
"Every now and again, a player appears on the scene who will change the way the game is played. We are extremely excited that Sachin Tendulkar has agreed to become an RBS ambassador," John McCormick, the group's Asia Pacific chairman, said in a statement.
"As one of the world's true sporting legends with fans across the globe, Sachin is the perfect ambassador for RBS. He represents everything we admire in sport – focus, determination and achievement," he added.
The batting maestro's popularity outside the cricketing field had taken a significant dip since cola majors Pepsi decided to sign up India's new cricketing heroes like ODI captain Mahendra Singh Dhoni.
But with Tendulkar signing a lucrative deal with the financial services major keeps him a much sought after athlete.
"It is indeed a great honour to join a select and prestigious group of sporting stars like Sir Jackie Stewart, Jack Nicklaus and the other sports personalities who currently are RBS ambassadors. Cricket is my absolute passion and I am looking forward to an exciting home season of cricket with Australia and England," Tendulkar said in the statement.
The Royal Bank of Scotland has also extended its association with Indian cricket by becoming an associate sponsor for the forthcoming India-Australia Test series as well as the following India-England one-dayers. RBS will also be the title sponsors for the Test series between India and England.
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