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Sachin is right choice for banking giants

Royal Bank of Scotland signs Sachin as brand ambassador.

September 24, 2008, 12:26 PM IST
Sachin is right choice for banking giants

Mumbai: Pepsi may have parted ways with Sachin Tendulkar, but India's cricketing icon is all set to start a new innings by becoming the brand ambassador for a leading financial service company.

Tendulkar has been appointed the Royal Bank of Scotland's first global ambassador from the Asia Pacific region, which makes him join an elite list of sportsmen — golfing great Jack Nicklaus and Formula One legend Sir Jackie Stewart.

"Every now and again, a player appears on the scene who will change the way the game is played. We are extremely excited that Sachin Tendulkar has agreed to become an RBS ambassador," John McCormick, the group's Asia Pacific chairman, said in a statement.

"As one of the world's true sporting legends with fans across the globe, Sachin is the perfect ambassador for RBS. He represents everything we admire in sport – focus, determination and achievement," he added.

The batting maestro's popularity outside the cricketing field had taken a significant dip since cola majors Pepsi decided to sign up India's new cricketing heroes like ODI captain Mahendra Singh Dhoni.

But with Tendulkar signing a lucrative deal with the financial services major keeps him a much sought after athlete.

"It is indeed a great honour to join a select and prestigious group of sporting stars like Sir Jackie Stewart, Jack Nicklaus and the other sports personalities who currently are RBS ambassadors. Cricket is my absolute passion and I am looking forward to an exciting home season of cricket with Australia and England," Tendulkar said in the statement.

The Royal Bank of Scotland has also extended its association with Indian cricket by becoming an associate sponsor for the forthcoming India-Australia Test series as well as the following India-England one-dayers. RBS will also be the title sponsors for the Test series between India and England.

Team Rankings

Rank Team Points Rating
1 India 5046 120
2 New Zealand 3241 112
3 South Africa 3177 102
4 England 4593 102
5 Australia 3672 102
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Rank Team Points Rating
1 England 6745 125
2 India 7071 122
3 New Zealand 4837 112
4 Australia 5543 111
5 South Africa 5193 110
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Rank Team Points Rating
1 Pakistan 8366 270
2 Australia 6986 269
3 England 5568 265
4 South Africa 4720 262
5 India 10071 258
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