New Delhi: With Sony’s acquisition of Ten Sports from Zee, it has revamped its sports cluster. And joining hands with Sony is none other than little master Sachin Tendulkar. With Sony launching a new line of sports channels, Tendulkar will be the brand ambassador for Sony Pictures Sports Network. Being the brand ambassador, the former India skipper will also be a part of a series of television commercials.
In the first promotional video, the maestro talks about sports and how it teaches one to dream big. He also highlights Sony’s latest tagline – “Go Beyond.” The launch event was hosted by Harsha Bhogle, part of Sony’s commentary panel.
Post-acquisition the Ten Sports channels have been renamed SONY TEN. As reported by insidesport.co earlier, Sony did not kill the TEN branding. And the new channels are named as Sony Ten 1, Sony Ten 1 HD, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3 and Sony Ten 3 HD. The revamp also includes the first dedicated Hindi Sports channels- Sony Ten 3 and Sony Ten 3 HD.
Sony on the launch also announced dedicated sports for various network channels. While the existing Sony Six and Sony Six HD will telecast cricket and NBA action, Sony Ten 1 and Sony Ten 1 HD will telecast WWE action and Moto GP; Sony Ten 2 and Sony Ten 2 HD will telecast football action; Sony ESPN and Sony ESPN HD will showcase UFC, tennis and Impact wrestling; whereas Sony Ten Golf HD for all golf action.