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Media Rights Ensure Another Huge Pay Day for BCCI

Reuters |April 3, 2018, 8:18 PM IST
Media Rights Ensure Another Huge Pay Day for BCCI

New Delhi: The world's richest cricket board is poised to get even wealthier after media rights to Indian cricket for the next five years brought spirited bidding on Tuesday.

The e-auction of television and digital rights, a first in cricket, was not concluded but the Indian board (BCCI) received a bid of 44.4 billion Indian rupees ($683 million) for consolidated global rights from an unidentified bidder.

"The online auction will now resume on Wednesday...from the same stage," the BCCI said in a statement.

Star India paid 38.5 billion rupees for the rights to broadcast India's home matches for the 2012-2018 cycle.

The BCCI had consolidated its position as the world's richest cricket board in September with the game's biggest TV deal when it sold Indian Premier League's (IPL) global media rights to Star India for a staggering $2.52 billion.

Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India from June, 2018 to March, 2023.

"Following scrutiny, Star India Private Ltd, Reliance Industries Limited, and Sony Pictures Networks India Private Limited were found eligible to submit online financial bids," the BCCI said.

Team Rankings

Rank Team Points Rating
1 India 3631 113
2 New Zealand 2547 111
3 South Africa 2917 108
4 England 3778 105
5 Australia 2640 98
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Rank Team Points Rating
1 England 6745 125
2 India 6939 122
3 New Zealand 4837 112
4 Australia 5543 111
5 South Africa 5193 110
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Rank Team Points Rating
1 Pakistan 7365 283
2 England 4253 266
3 South Africa 4196 262
4 India 8099 261
5 Australia 5471 261
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