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Star India CEO Uday Shankar Promises 'Complete Experience' After Winning IPL Media Rights

Star India CEO Uday Shankar has reasons to be happy after the company bagged the IPL media rights for the next five years for a whopping Rs16,347.50 crore. And he says that the idea behind the whole process was to provide a complete experience, something which was possibly only if Star bagged both the broadcast and digital rights.

Cricketnext Staff |September 4, 2017, 2:46 PM IST
Star India CEO Uday Shankar Promises 'Complete Experience' After Winning IPL Media Rights

New Delhi: Star India CEO Uday Shankar has reasons to be happy after the company bagged the IPL media rights for the next five years for a whopping Rs16,347.50 crore. And he says that the idea behind the whole process was to provide a complete experience, something which was possibly only if Star bagged both the broadcast and digital rights.

“Our view was that we would be able to create a complete experience since we have digital and TV both,” he was quoted as saying by The Field on its Twitter account.

“Even if it was slightly less, we would not have got the rights. In every category, it was so competitive. India, cricket and IPL have changed dramatically in that time (since 2008) and this bid is a reflection of that.”

But the CEO did steer away from off field controversies and said that Star’s job was to look into the broadcasting aspect. “Not for me to comment on administration and everything else in the BCCI. We are in the business of broadcasting of cricket,” he said.

Out of the 24 companies that had picked the Invitation To Tender (ITT) to bid for the broadcast and digital rights, only 14 were present in Mumbai on Monday.

ESPN Digital Media, Discovery, Gulf DTH, Sky Uk Ltd, Amazon, Media India, BTG Legal Services, Taj TV, BTPLC, Twitter, Group M — all part of the initial 24 to pick the ITT — did not submit bids. It was finally a battle between previous right holders Sony Pictures Network and Star India.

The list of those companies eligible stood at: India broadcast - Sony Pictures and Star India; Rest of the world - SuperSport, Yupp TV, Econet, OSM (Gulf DTH); India digital - Airtel, Reliance Jio, Times internet, Facebook.

BamTech had been disqualified as they failed to provide quite a few relevant documents. BeIN Sports didn’t provided their financial statement as per laws of Qatar and their qualification depended on them sending an e-mail wherein they explained that government regulations had stopped them from providing the relevant document.

The bids were invited for seven categories — India television, India digital, US, Europe, the Middle East, Africa and rest of the world. According to Duff & Phelps, a premier global valuation and corporate finance advisor, the IPL’s overall worth has increased to $5.3 billion.

Sony had won the rights for 10 years in 2008 with a bid of 8200 crore. The global digital rights of IPL was handed over to Novi Digital (three years) in 2015 for 302.2 crore. Commenting on the reason behind cutting the tenure down to five years, BCCI CEO Rahul Johri said: “You have to understand digital market is growing very rapidly. The increase in bandwidth and connectivity for all the major digital players have also helped. The IPL is a catalyst for the growth of their business.”

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3 South Africa 2917 108
4 England 3778 105
5 Australia 2640 98
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2 India 7071 122
3 New Zealand 4837 112
4 Australia 5543 111
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2 England 4253 266
3 South Africa 4196 262
4 India 8099 261
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