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Virat Kohli Replaces Shah Rukh Khan as Most Valuable Celebrity Brand

IANS |December 20, 2017, 7:10 PM IST
Virat Kohli Replaces Shah Rukh Khan as Most Valuable Celebrity Brand

Mumbai: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India's top-ranking celebrity brand, according to a report by a valuation advisor.

In the 2017 report titled 'Rise of the Millennials: India's Most Valuable Celebrity Brands', Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Varun Gupta, Duff & Phelps Managing Director and Region Leader - India, Japan and Southeast Asia, said in a statement.

"In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year," Gupta added.

Aviral Jain, Duff & Phelps Director, said: "While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15."

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.

Cricket World Cup Points Table

Pos Team P W L T/NR PTS NRR
1
AUS
7 6 1 0 12 +0.90
2
NZ
6 5 0 1 11 +1.30
3
IND
5 4 0 1 9 +0.80
4
ENG
7 4 3 0 8 +1.05
5
BAN
7 3 3 1 7 -0.13
6
SL
6 2 2 2 6 -1.11
7
PAK
6 2 3 1 5 -1.26
8
WI
6 1 4 1 3 +0.19
9
SA
7 1 5 1 3 -0.32
10
AFG
7 0 7 0 0 -1.63

Team Rankings

Rank Team Points Rating
1 India 3631 113
2 New Zealand 2547 111
3 South Africa 2917 108
4 England 3663 105
5 Australia 2640 98
see more
Rank Team Points Rating
1 England 5720 124
2 India 5990 122
3 New Zealand 4121 114
4 South Africa 4674 111
5 Australia 4805 109
see more
Rank Team Points Rating
1 Pakistan 7365 283
2 England 4253 266
3 South Africa 4196 262
4 Australia 5471 261
5 India 7273 260
see more