New Delhi: Virat Kohli has broken records both on and off the field. While there is no questioning his prowess on the cricket field, the hullabaloo after the India skipper signed a Rs 100-crore endorsement deal with Puma seems to be uncalled for when compared to athletes across the world.
According to a report in Scroll, Prahlad Kakkar, a leading ad film director, feels that the Rs 110-crore deal is nothing out of the ordinary as the German footwear company got a steal as compared to international standards.
“If Puma had to pay any international star, it would not be less than $5 million a year. They are getting Virat for $2 million a year and that’s a very good deal,” he said.
According to Bloomberg, running legend Usain Bolt signed a $10 million-a-year deal with Puma in 2013 through to 2016, an “extra $10 million” if the Jamiacan takes part in the 2017 World Championships in Athletics, and an additional $4 million annual salary to be a “Puma ambassador” after retiring.
Similarly, it has been reported that Basketball legend LeBron James, who signed for Nike in 2003, has a deal with the American manufacturer worth more than $1 billion. Former England skipper David Beckham was one of the first to sign a lifetime endorsement deal – worth around $160 million with Adidas. Real Madrid and Portugal star Cristiano Ronaldo gets around $22 million annually from Nike, while Argentina and Barcelona legend Lionel Messi gets around $20 million a year from Adidas.
But yes, as for India and the standards here, only Sachin Tendulkar and MS Dhoni have come close to the valuation but through multiple brands. While it is unfair to compare Kohli to the likes of Ronaldo, Boult and Messi, it is clear that he is still not as big an international brand as them.