Ever since Vivo and Board of Control for Cricket in India called off their association for Indian Premier League 2020, there has been plenty of speculation on who the title sponsor for this year's IPL will be. A bidding war is expected on August 18 and the BCCI is expecting that the winning bid will not be much lower than Vivo's Rs 440 crore annual contract even though the rights period is of short duration. The IPL will be held from September 19 to November 10 in the UAE this year and the winning bidder will hold the rights for four months and 13 days. Here we take a look at at the top contenders:
The Tata group's interest in title sponsorship of IPL 2020 could well make it the favourite, although they've had little experience in cricket sponsorship. (Image: Reuters)
A fantasy cricket website, Dream 11 is already associated with the BCCI as sponsors. Dream 11 is also the official fantasy league partner for the Indian Premier League, apart from having associations with several franchises.
Education and learning app Byju's replaced Oppo as an official sponsor of Team India in July 2019. Byju's had initially signed an agreement with Kolkata Knight Riders for principle sponsorship earlier in the year. Shah Rukh Khan, the owner of KKR, is also a brand ambassador for Byju's.
Yoga Guru Baba Ramdev's Patanjali has said it will come forward 'if other Indian corporate houses don't make any bid'.
Like Tata, Unacademy is an Indian brand. An education technology company which is already one of IPL’s sponsors, Unacademy is eyeing the league’s title sponsorship rights.
A sponsor in several IPL franchises already, Jio is among the companies that have shown interest for title sponsorship. Reliance already owns Mumbai Indians, the most successful IPL team which has four trophies. However, it remains to be seen if Jio will bid aggressively on August 18.