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Taking the first step towards solving the water crisis, Harpic - News18 Mission Paani is an initiative towards saving water and sustaining it for the generations to come. The aim is to change attitudes and behaviour to improve water use efficiency. Let’s save more water, together.


Water Nectar of life
70% of India’s water supply is contaminated.
75% of households in India do not have drinking water on their premises.
84% rural homes in India do not have access to piped water.
If these figures are not alarming enough, an estimated 2 lakh people die every year in India due to inadequate access to safe water. The water scarcity is not just a crisis, it is a national calamity. These figures will just keep increasing. The time to act is now if we want a chance at a better future.

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Every Drop Counts

For more than 100 years, Harpic has been helping provide households world over access to clean and hygienic sanitation with its superior toilet cleaning solutions. Harpic is a specialized product for all toilet cleaning needs as it removes 10 kinds of toilet stains to give a sparkling clean, hygienic and fresh toilet.
Today in India, lack of adequate access to water has become a key barrier for several homes in maintaining the cleanliness and hygiene of their toilets. More than 600 million Indians face acute water shortages and the situation is only getting worse with India’s estimated water demand to be twice the available supply by 2030. With Mission Paani initiative, Harpic is looking to create an ecosystem which will help India save millions of litres of water so that no home in India has to compromise on health and hygiene due to inadequate availability of water.
Join the mission today.

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Stories that are impacting India's water, learn about the crisis, where we are heading and what India can do to change the course we are on!
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