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Ather Energy Launches Buy-Back Program, Slashes Price, for the 450X Electric Scooter

Ather 450X electric scooter. (Photo: Ather Energy)

Ather 450X electric scooter. (Photo: Ather Energy)

Aside from the new buyback program, Ather Energy has also improved some of the purchase enabling solutions for the launch of Ather 450X.

Ather Energy has introduced a first-of-its-kind program in the EV category in India, an ‘Assured Buyback’ program for the Ather 450X. Ather Energy is guaranteeing a buyback for the Ather 450X at Rs 85,000, at the end of 3 years.

One of India’s few “Make in India” EV manufacturers, Ather Energy has built its own li-ion battery packs and platform in the Ather 450 product line. The reliability of the product line has been tested since 2018 in Bengaluru & later in Chennai, and as per the company, they have launched this plan following the high consistency in performance.

Aside from the new buyback program, Ather Energy has also improved some of the purchase enabling solutions for the launch of Ather 450X. Post the success of the lease model in Bengaluru and Chennai, Ather Energy will be extending the same for the Ather 450X across all cities. The model allows the customers to access a fully loaded Ather 450X at a lower price point and a nominal monthly fee.

To reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can exchange their old petrol ICE 2-wheeler and others can opt for low-interest rate loans from multiple partners that Ather Energy has tie-ups with. Ather Energy has also reduced the ex-showroom price of the Ather 450 Plus model, which can now be purchased at Rs 1,39,990.

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Ather’s subscription plans have also been revised. The plans now offer 4 independent packs that the customer can choose from based on their usage, starting at Rs 125 per month. These include Ather Connect Lite (for all basic connected features), Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA & labour) and Ather Service Pro (premium service experience). Meanwhile, charging at public charging points, Ather Grid, will be free until March 2021.

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first published:October 21, 2020, 18:23 IST