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Benelli Launches New Motorcycle Dealership in Trichy, Tamil Nadu; Its 36th Across India

The new showroom by Benelli India. (Photo: Benelli India)

The new showroom by Benelli India. (Photo: Benelli India)

The new Benelli India showroom showcases the Italian brand’s BS6-VI-compliant Imperiale 400 motorcycle.

Benelli India has announced the launch of its 36th showroom in India. The Benelli-Trichy showroom is situated at No. 28, Vikram Plaza, Karur Bypass Road, Trichy, Tamil Nadu. The showroom showcases the recently launched BS-VI Imperiale 400, under the dealership of ‘Benelli-Trichy’. The Imperiale 400 is a retro-classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 was recently launched in India with prices starting from Rs 1.99 lakh (ex-showroom) and bookings for the same can be done for Rs 6,000.

The Benelli Imperiale 400 is offered in three colour options – Red, Black and Silver.

Benelli India has also introduced festive offers, where customers can avail the EMI offer of Rs 4,999 per month, with up to 85% funding on the Imperiale 400. The festive offer is available for a limited time period across all Benelli dealerships in the country.

The Imperiale 400 comes with 3-year unlimited-kilometre warranty and 2-year complimentary service as standard. Benelli India is also offering the 3rd year AMC package and 24×7 Road Side Assistance for all its Imperiale 400 customers.

Vikas Jhabakh, Managing Director, Benelli India said, “It gives us great pleasure to be associated with ‘Benelli-Trichy’, our philosophy of customer service is in tandem with the ethos of our Trichy Dealer Partner. The employees at Benelli – Trichy are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Trichy is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

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Apart from the motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

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first published:December 29, 2020, 21:31 IST