Benelli India has announced the launch of its 36th showroom in India. The Benelli-Trichy showroom is situated at No. 28, Vikram Plaza, Karur Bypass Road, Trichy, Tamil Nadu. The showroom showcases the recently launched BS-VI Imperiale 400, under the dealership of ‘Benelli-Trichy’. The Imperiale 400 is a retro-classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 was recently launched in India with prices starting from Rs 1.99 lakh (ex-showroom) and bookings for the same can be done for Rs 6,000.
The Benelli Imperiale 400 is offered in three colour options – Red, Black and Silver.
Benelli India has also introduced festive offers, where customers can avail the EMI offer of Rs 4,999 per month, with up to 85% funding on the Imperiale 400. The festive offer is available for a limited time period across all Benelli dealerships in the country.
The Imperiale 400 comes with 3-year unlimited-kilometre warranty and 2-year complimentary service as standard. Benelli India is also offering the 3rd year AMC package and 24×7 Road Side Assistance for all its Imperiale 400 customers.
Vikas Jhabakh, Managing Director, Benelli India said, “It gives us great pleasure to be associated with ‘Benelli-Trichy’, our philosophy of customer service is in tandem with the ethos of our Trichy Dealer Partner. The employees at Benelli – Trichy are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”
He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Trichy is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”
Apart from the motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.