Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
News18 » Auto
1-min read

Discover 100cc Launch My Biggest Career Blunder: Rajiv Bajaj

Rajiv Bajaj noted that the Discover was a differentiating product when it was launched in 125-cc format, "offering mileage with a little fun," which was evident from the rising volumes.

PTI

Updated:November 22, 2018, 3:51 PM IST
facebookTwitterskypewhatsapp
Discover 100cc Launch My Biggest Career Blunder: Rajiv Bajaj
File photo of Rajiv Bajaj. (Image: Reuters)

Bajaj Auto managing director Rajiv Bajaj described the launch of the 100-cc variant of the commuter bike Discover as the "biggest blunder" of his career as it stunted the company at the No 2 position. He noted that the Discover was a differentiating product when it was launched in 125-cc format, "offering mileage with a little fun," which was evident from the rising volumes. However, Bajaj rued that the company is still the No. 2 player (in terms of bikes volumes) in the country because of the mistake it had made with the lower variant launch of the Discover and that things would have been different if it hadn't done so.

"Greed came in. Marketing people said if the 125-cc Discover sells so much then how many would a 100-cc Discover sell? We went ahead and made the 100-cc Discover. We lost our position and five years later we lost our performance too... "We started off as a point of difference, with a different perception and a USP, but we ended up being a 'me too' product. Me too is bad in life and marketing," he said, speaking at an event in the city.

He, however, sounded upbeat about the prospects of the KTM, an Austrian racing brand that the company had invested in 2007. He recalled that when Bajaj Auto invested in KTM in 2007, it was making only 65,000 motorcycles, and was still the second largest European motorcycle brand. On the other hand Harley Davidson was averaging 3.5 lakhs. But the not any longer as Harley has been declining since the is estimated to finish at 2.4 lakh units this year, whiled KTM will finish with 2.7 lakh units, he said.

Bajaj Auto is also planning to enter the e-vehicle space next year, even though he lamented that the industry has been given a step-motherly treatment to e-vehicles, by launching cheap variants. "We could have made a Tesla on two-wheels or a Tesla on three-wheels and created different news.... we will try and do that in 2019 now," he said.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

| Edited by: Abhinav Jakhar
Read full article
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results