Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

But the job is not done yet!
Vote for the deserving candidate this year.

Check your mail to know more


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Powered by cricketnext logo
2-min read

Distraction Survey Results, Over 1.25 Million People Die Due to Road Traffic Crashes

According to the World Health Organization (WHO) drivers using mobile phones are approximately four times more likely to be involved in a crash than drivers not using a mobile phone.


Updated:August 10, 2017, 10:46 AM IST
Distraction Survey Results, Over 1.25 Million People Die Due to Road Traffic Crashes
Representative Image. (Photo: Reuters)
Choosing not to make eye contact with a person in a conversation - Would that distracted behaviour hurt feelings and disturbs or offends others? If the answer is yes, we know the meaning of being courteous to others in day-to-day life. The need of the hour is to stay being courteous to others when behind the wheel.

Continuing its efforts to promote safe driving behaviour, Ford launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on road much like our day-to-day life. The campaign, which aims to highlight behavioral issues impacting safe driving, revealed how distracted driving is making our roads less safe.

According to results of a survey undertaken as part of the Cartesy campaign, Millennials in India are most likely to use their mobile phones while driving to make or receive a call or text (44 percent), use social media (31 percent), or take a selfie (32%).

Parents – often worrying about screen addiction for their children – featured among the most distracted groups of drivers on the road, second only to millennial males. Interestingly, while overall mothers came out as slightly more responsible than other groups, they were still most likely to have read or watched something (35 percent) while driving.

“More people face fatalities on Indian roads because of other’s faults. Ford is committed to helping raise awareness of road safety and educating drivers on safe driving practices,” said Rahul Gautam, vice president, Marketing, Ford India. “Phones are a great distraction normally, but behind the wheel they can be life threatening.”

Distract Driving-India_5x7-01 (Image: Ford India)

Using a phone while driving slows reaction times (notably braking reaction time, but also reaction to traffic signals), makes it difficult to keep in the correct lane, and to keep the correct following distances. Sending a text message takes about 10 seconds, which is the equivalent to 280 meters on a highway when a car is going 100 kilometers per hour.

According to the World Health Organization (WHO), over 1.25 million people die each year as a result of road traffic crashes and between 20 and 50 million more people suffer non-fatal injuries. They found that drivers using mobile phones are approximately four times more likely to be involved in a crash than drivers not using a mobile phone.

Mobile phone addiction
Across all groups of respondents, mobile phones topped the list of in-car distractions, followed by other passengers and applying makeup. 42 percent of Indian drivers say they try not to use their phones while driving, but end up doing so anyway. Of the respondents who use their phone while driving, the most popular reasons were taking calls from friends or family (54 percent), being stuck in traffic or at a stoplight (53 percent), and answering work calls or emails (46 percent) The fear of missing out is also a key reason, with 28 percent of millennials and 30 percent of parents admitting to using their phones while driving for no reason other than they had “always want to be connected.”

Investing in technology and programs to help reduce driver distraction
Ford has developed advanced technologies that minimize distractions from mobile phones. SYNC 3, the automaker’s innovative in-car connectivity system, allows drivers to use their voice to make a call, hear a text, listen to music and activate apps - all while keeping their eyes on the road and hands on the wheel

This online survey was conducted by GlobalWebIndex in May 2017 on behalf of Ford Motor Company, and included 700 respondents from India.
| Edited by: Ayushmann Chawla
Read full article
Next Story
Next Story

Also Watch

T&C Apply. ARN EU/04/19/13626

Live TV

Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results