Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
News18 » Auto
1-min read

General Motors Replaces Head of Cadillac Johan de Nysschen

GM said De Nysschen will be replaced immediately by Steve Carlisle, who had most recently served as managing director of GM's Canadian operations.

Reuters

Updated:April 19, 2018, 1:35 PM IST
facebookTwitterskypewhatsapp
General Motors Replaces Head of Cadillac Johan de Nysschen
Cadillac logo. (Photo: AFP Relaxnews)
Loading...

General Motors Co said that it was replacing Johan de Nysschen as head of its Cadillac brand, ahead of the launch of a new sport utility vehicle central to GM's hopes for luxury market growth. GM said De Nysschen will be replaced immediately by Steve Carlisle, who had most recently served as managing director of GM's Canadian operations.

“Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change," GM President Dan Ammann said in a statement. "This move will further accelerate our efforts in that regard.”

Cadillac Cadillac President Johan de Nysschen speaks during the presentation of the 2019 Cadillac CT6 V-Sport. (Image: Reuters)

De Nysschen, an outspoken executive who previously led Volkswagen AG's Audi brand in the United States and then Nissan Motor Co's Infiniti brand took over at the helm of Cadillac in July 2014. De Nysschen outlined bold plans to reshape Cadillac's lineup with a $12 billion product program.

He moved Cadillac's headquarters to New York in 2015, saying the brand's executives should be closer to the urban customers who had for years shunned it. De Nysschen also upset Cadillac dealers by trying to cull their numbers as part of an effort called Project Pinnacle.

Also Read: Tata Nexon AMT First Look - Watch Video!

Under de Nysschen, Cadillac sales worldwide grew, mainly because of increasing demand in China. The brand said global sales for the first three months of 2018 were up 22.5 percent. In the United States, Cadillac's second largest market to China, growth was slower.

De Nysschen had bet heavily on Cadillac sedans, but as early as January 2015 GM slashed prices to move them off dealer lots. Cadillac's U.S. sales fell 8 percent in 2017, but sedan sales plummeted 27.4 percent. Once the top-selling luxury vehicle brand in the United States, Cadillac last year trailed

GM named Travis Hester, vice president for global product programs, as Steve Carlisle's replacement in charge of GM Canada.

Also Watch:

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Arjit Garg
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results