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Harley-Davidson Assures Continued Support to Customers, Seamless Experience With Hero MotoCorp

Harley Davidson logo. (Image Source: Reuters)

Harley Davidson logo. (Image Source: Reuters)

Harley-Davidson, in a letter, assured that it was working with Hero MotoCorp for a seamless experience in 2021.

After its announcement to axe Indian operations and later partnering with Hero MotoCorp, Harley-Davidson has written to its customers to assure continued support.

The company, in a letter, assured that it was working with Hero MotoCorp for a seamless experience in 2021. Existing dealerships will continue operations till December 31 while the company says it will soon reveal the details of the updated dealer network and service points.

Recently, dealers of Harley-Davidson in India are exploring legal action against the company after it announced an imminent exit from India citing a broader restructuring plan. Reports suggest that a number of dealers have hired leading Indian law firm AZB & Partners to review their paperwork with Harley-Davidson and suggest if there is a legal remedy, Rishi Aggarwal, a dealer for the motorcycle company.

The U.S. company in September said it would discontinue its sales and manufacturing operations in India after a decade of struggling to gain a foothold. A month later it entered a distribution deal with India's Hero MotoCorp which will also develop motorcycles to be sold under the Harley-Davidson brand.

Harley-Davidson's annual sales in the country halved to 2,470 motorcycles in the fiscal year to March 31 from 4,641 units five years earlier, industry data shows.

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As per its distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts and Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.

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