New Delhi: Honda Cars India Ltd (HCIL) today launched a limited edition variant of its compact car Brio priced at Rs 4.92 lakh (Ex-showroom Delhi) as the company aims to enhance sales during the festive season.
The new variant, which comes with various features including black interiors and new upholstery, also marks the second anniversary of the car in Indian market.
"We are delighted to introduce the new 'Exclusive' edition of Brio with black interiors. It is our constant endeavor to provide freshness to our products and create excitement in the market," HCIL Senior Vice President, Marketing & Sales, Jnaneswar Sen said in a statement.
Honda Brio has been very well received in the Indian market and has cumulatively sold 54,095 units in the last two years since its launch, Sen added.
The company said the new variant will have an 'Exclusive' emblem and would be available in three colours--Taffeta White, Alabaster Silver and Rally Red.
Other features of the car include door visor, exhaust pipe finisher, back-up sensor and illuminated side-step garnish, the company said.
Besides Brio, HCIL sells various car models, including sedans City, Accord, Amaze and sports utility vehicle CR-V in the country.