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1-min read

Honda to Use Facebook to Find Car Owners With Defective Takata Airbags

Automakers have recalled or expect to recall by 2019 about 125 million vehicles worldwide to replace airbag inflators, including more than 60 million in the United States.

Reuters

Updated:November 21, 2017, 10:17 AM IST
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Honda to Use Facebook to Find Car Owners With Defective Takata Airbags
Honda logo. (Photo: Siddharth Safaya/News18.com)
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Honda Motor Co Ltd said on Monday it will use Facebook Inc's custom audiences tool to find car owners with defective Takata airbags.

The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users.

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Japan's Takata Corp's airbag inflators have been linked to at least 18 deaths and 180 injuries around the world because they can rupture and shoot metal fragments into vehicles.



Honda, whose vehicles account for 17 of the 18 deaths worldwide, has been by far the most aggressive in reaching out to affected customers.

A report issued on Friday by an independent monitor of the Takata recalls said more than 10 million U.S. vehicles and 18.5 million faulty Takata airbag inflators remain unrepaired in the largest ever auto recall.

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Automakers have recalled or expect to recall by 2019 about 125 million vehicles worldwide to replace airbag inflators, including more than 60 million in the United States.

Also Watch: 2017 Volkswagen Passat | First Drive Review | Cars18


(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Ayushmann Chawla
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